Client Profile: shopzilla.com
Who?
Shopzilla Inc. (“Shopzilla”) was founded in 1996 and is a USA based corporation that operates websites allowing consumers to find, compare and buy goods. Shopzilla’s headquarters are in California and it operates country specific websites for the USA, Germany, France and the UK. Shopzilla launched the UK website in 2005.
Shopzilla is part of the E. W. Scripps Group, a diverse media concern, which trades on the New York Stock Exchange. Shopzilla is part of the interactive media division of the E. W. Scripps Group.
What do they do?
Shopzilla’s websites allow consumers to buy anything sold by anyone, located anywhere in the world. Online retailers register with Shopzilla to access a greater potential market. After having made a purchase from the online retailer, consumers can then rate the retailer, via Shopzilla’s Bizrate function. This data then performs a dual function of allowing customers to choose goods and online retailers based on the previous experience of other consumers and it also allows online retailers to track and improve their customer satisfaction.
How did Fox Williams help them?
We assisted Shopzilla set up their European operations which involved assisting with hiring employees, taking new premises and ensuring that shopzilla.co.uk complied with the various EU consumer protection laws. We continue to advise on day-to-day legal issues concerning user generated content, online advertising, intellectual property and data protection.
Date: 25/11/2008 | Author: ebizlaw team