Online Advertising Seminar: Generating revenue, current issues and trends
Thursday 25 September 2008 9am - midday @ Ten Dominion Street, London,EC2M 2EE
The online advertising market is currently worth £2.8bn andis set to over take TV as the biggest medium for advertising by 2009. Businesses are using this medium to grow their customer base and increase sales. Find out how you could do the same, as we look at ways of generating online ad revenue and the related issues, both legal and commercial.
Our panel of experts will address:
- Privacy and product placement rules in video on the web
- Behavioural targeting
- Buying media space on social networks – does it work?
- Avoiding common legal pitfalls
- Monetising web traffic and measuring results
Speakers
Pete Dineley Vice President of EMEA for Front Porch
Pete Dineley is VP of EMEA for Front Porch and is responsible for sales and marketing, business development and operations across the region. During his 8 years at Front Porch, he has helped the company to successfully launch new products and develop new opportunities within both established and emerging markets. Pete has over 20 years experience in pan European sales and marketing including product strategy, market development and strategic partnering.
Front Porch, Inc. is the worldwide leader in advertising and customer messaging solutions for Internet providers. Front Porch’s solutions are deployed worldwide in wireless, cable, telco, and other Internet Service Provider networks, including publicly-listed Internet providers in five countries.
Mike Teasdale Planning Director, Harvest Digital
Mike Teasdale is Planning Director at Harvest Digital, a specialist online marketing agency. Harvest Digital helps clients to exploit online marketing opportunities, including email, online advertising, search engine marketing, microsites and tracking/reporting. Current clients include Tesco, 3M and Auto Trader.
Before Harvest Digital, Mike worked as a consultant with Answerthink (www.answerthink.com), where he developed online marketing strategy for clients like IBM Global Services, Shell and Abbey National. He started his career as a copywriter in the direct marketing industry, winning numerous creative awards with WWAV Rapp Collins. In 1995 he co-founded one of the first new media agencies in London, Tequila Digital where he developed web projects for Motorola, Michelin, IBM, the BBC and many others.
Mike makes regular contributions to publications and industry groups and events. He has a BA and MA in English Literature from Leeds University and is a visiting lecturer at the University of Westminster.
Kolvin Stone - Senior Associate, ebusiness group at Fox Williams
Kolvin Stone advises on the legal aspects of doing business online. His areas of expertise include IT contracts, ecommerce and online contracts, online advertising, intellectual property matters, brand protection, domain names, data protection, privacy laws and other online laws and ebusiness regulation. He is highly regarded by clients and has been described as "practical" and "first class". Kolvin has helped launch a number of innovative web businesses as well as advising well known companies on their online operations.
Kolvin is a regular writer and speaker on ebusiness law issues. He has appeared on ITN and BBC Radio news as well as giving interviews to the national press on topical issues related to online laws.
Lisa Menaldo - Head of International Sales, Mediafed
Lisa Menaldo, Mediafed’s Head of International Sales is responsible for business development and taking the Mediafed Advertising proposition across Europe, APAC and Russia. Lisa has over 14 years experience in business development, media strategy and implementation spanning across Traditional, Digital and Mobile media on an International level
Mediafed has built Europe's largest network of RSS feed publishers which has allowed them to seed premium advertising campaigns in relevant feeds for agencies across Europe. Mediafed is the European leader in RSS, providing an industry leading RSS metrics system which allows publishers to determine how people use their feeds including the number of users, which RSS readers they use, which content they subscribe to, how long users spend in the environment and from which countries those users are coming from.
Date: 25/09/2008 | Author: ebizlaw team