Protecting your Business Model and IP
The ease and speed with which a copycat ebusiness can be set up is frightening. The importance of protecting your IP in this fast paced industry is vital.
A strong brand or logo can help differentiate you in the market from your competitors. Similarly, a design may give you a competitive edge. Brands and designs are capable of protection through registration either as a registered trade mark or registered design. In order to secure and protect your brand, we offer specialist advice on the clearance, filing and management aspects of trade marks and brands globally.
If someone is using your brand without your permission, then we can assist you in stopping this. The use of trade marks in adverts, domain names and meta tags is a common problem for the online community. We have considerable experience in dealing with these issues.
In today’s information society, the protection of your valuable proprietary information is key. Confidential information needs to be protected through use of a non-disclosure agreement (NDA) or else it may lose its confidential nature. Content also needs be protected by the use of appropriate licences. Without a licence, you may not be able to properly control and monetize your content.
For an ebusiness, IP is a valuable asset. Often clients assume that they own their IP when in fact they do not. This is something that is overlooked until you are preparing for an important event such as an investment or sale. By this time it could be too late. We offer a comprehensive IP audit which helps identify any issues concerning your ownership. We then work with you to remedy this.
